In 2021, Thailand’s economic circumstances continued suffering the huge impact from the COVID-19 pandemic. Although certain public health measures periodically launched by the Government were able to curb such disease spreading and to remedy the impact to some extent; the business operations in almost all industries have inevitably confronted with the great challenge due to the declining economy, consumers’ behavior changed by particular situations, or even the working procedure that had to be adjusted to be in line with various measures of preventing and controlling such pandemic, which had to stand on a balance between the business operation plan and risk management under appropriate budget expenditures.
Last year, though most working procedure of the Company were revised to get along with those pandemic prevention and control measures,
the continual planning and changes of business operation strategies enabled the Company to give constructive works to the audiences at all time.
In 2021, the Company could firmly retain its audiences, that is, its TV programs have been favored and mentioned widely. For example, “The Wall Duet”, a new music game show created by the Company, got a warm welcome from many audiences on television and online channels. From program creativity, consequently, “The Wall Duet” received the 35th Golden TV Awards for Best Game Show Program, and other awards from many institutions. The format of this program could be also licensed to several countries such as Brazil, Vietnam, and Indonesia, etc. Besides such TV program, in the previous year, the Company has produced and broadcast many programs, which were so popular and covered a variety of audience groups, e.g., Diamond Vocalist Season 2, The Joker’s Tune, The First and Last Thailand, and Best Song Contest, etc.
